social media Text Gain developed a spin-off company of the University of Antwerp, has software that can be detected include hate messages, such as iS out of the corner of terrorists. Also, marketers can benefit from them, is in Gazet Van Antwerpen.
In recent years, built the Antwerp University a lot of experience in analyzing large amounts of text, such as a barometer for sentiment about politicians or assesses their parties. Researchers Guy De Pauw, Tom De Smedt and Walter Kirby recently founded the spin-off Text Gain for applications of language technology.
Their software screens large numbers of messages on the Internet, which can be interesting for marketing purposes. “That ‘I love it! Is a positive statement, obviously. But technology can also estimate that this commentary probably written by a woman and not a man. Also, age and even personality characteristics we can determine.’s Such information very useful for marketers, “Tom De Smedt says.
As they also see applications for dealing with terrorist hate messages. So please refer to the micro-blogging site Twitter, which has tens of thousands of profiles closed in the past due to an alleged IS supporters. The Text Gain software can detect automatically hate preaching words and combinations of words. “Our software adapts itself moreover constantly, for evolving rhetoric. We should obviously use caution this technology, but in the long term, we see opportunities to collaborate with for example security”, he says.
The spider -offbedrijf is thought to sell licenses to eg marketers. “You can send a few tweets, emails or newspaper articles to our servers, so that we can analyze and provide feedback,” says De Smedt yet.
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