Much interest in start-up that wants to replace copywriters by software – The Latest News

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6/04/16 – 09u04 Source: The Time, New York Business Journal, TechCrunch © think stock.

Economy Are promotional advertising texts soon no longer copywriters but written by software? Start-up Persado already thinks so, and could fetch $ 30 million from investors, led by big bank Goldman Sachs. writes Time.

Copywriters who thought their craft outside shot was of growing technology are coming for a visit. Persado develops software to generate better advertising texts, slogans and promotional material for mailings and Facebook. Before that combines linguistic algorithms, machine learning and knowledge from a database of campaign text

The American Persado after it has -. Again sit up a successful investment round – after the $ 21 million last year. This time, $ 30 million was raised, to a consortium around the famous investment bank Goldman Sachs. Include American Express Ventures, Citi Ventures and Bain Capital Ventures invested a huge sum of money.

“Thinking big”

“we want to maximize the building company and use it all the means we have at our disposal”

Alex Vraskides, CEO and co-founder of Persado

“we are appealing to customers, so we are attractive to investors,” Alex said Vraskides, CEO and co-founder of Persado, New York Business Journal.

According to the CEO, the company is growing year after year, 100 percent, and that the plan for next year. “We think very big, because there is nobody who sits on our heels and copies,” said Vraskides. “We want to maximize the business building and use it all the means we have at our disposal.”

expansion

Meanwhile counts company, which was founded in 2012, more than 200 employees and is also active Europe. After the United Kingdom, Germany, Italy and Greece should soon follow France and Spain.