By understanding the online visitor faster, know Dutch Sagent improve conversion on websites.
Rodger Buijvoets
Mark Horn
Retailers have nothing to customers who just come to watch. That is so in the shopping, but also online. In the world of internet retail only has the word ‘conversion’. Average press only between 2% and 3% of the visitors ‘buy’ button.
Sagent online store helps companies to improve the willingness to buy on the Internet. The company works for, among other electronics chain BCC, KPN and office supplies store Staples. The software company learns from the web visitor and measure continuous behavior. The technology should enable companies to predict the intention to buy a large extent.
One way is there if a shopper is sensitive to shortages or for the opinion of experts or friends. Co-founder Rodger Buyvoets (32): “It says a lot or a consumer from the price comparison website will Kieskeurig.nl or Facebook. The first case involves bargains, in the other case the customer is more socially driven. “
Psychology
Other tricks that bet the company, for example, notifications, discount labels and product labeling, such as the marking” new ‘. In total, the company employs ten influence techniques. ‘We’re on the cutting edge of marketing and psychology. Our applications are extremely subtle. They can not stand the Internet hopper.
Buyvoets advised until recently, large companies with their online strategy and came through that network contacts the creators of Sagent. “They said they could improve the conversion to electronic commerce by 15% to 20%. I did not believe any of it. “
Buyvoets, curious about the technology, creates a pilot project at the online store of clothing retailer America Today. “The conversion took some promilles far, representing a relative increase of 23%.” This was followed by other companies. “The result was not always 20%, but substantial.” A company was born.
Twenty customers
Its founders develop the software, Buyvoets does the selling. In the first six months of business in the market, have joined twenty customers. “We will not make the top 100 of the largest Internet companies. Our software has a minimum amount of necessary data. Only from 100,000 visitors or 1,000 transactions per day, we can show that it works.
America Today opted for early software sagent. “We could develop together and provide input to the finished product, we saw as a great advantage,” says Gertie from Vuurde, responsible for e-commerce activities in the retail business
The greatest asset of the young company, there is only one line of code needed to implement the system. This puts Sagent hardly seize the technical department of the customers. “We can quickly integrate and see if it works.
Fashion
The best results are obtained within the fashion and retail sectors, says the entrepreneur. “Everybody thinks that the big retail chains have online accounts for each other, but the majority is not ready to do this themselves, they are years behind the developments.” Within the travel is different, says Buyvoets. “Companies like Booking.com know very well how to influence the traveler.”
A package costs, depending on the number of visitors from € 500 per month. The growth is good at it, says Buyvoets. Each month, the turnover by 50%. Monthly it even comes to sales tens of thousands of euros, which should end the year € 100,000.
The move abroad where Internet companies before reaching the scale Sagent needs to function properly, it seems logical, but it is according Buyvoets currently too early for. “Germany, the United Kingdom and France next year to turn.”
The rapid growth domestically enables the young company already enough challenges. “We’re having a cash flow problem. The company is growing so fast that we barely investments that accompany them, can carry. ‘
Last month got a number of informal investors. Which € 225,000 in the form of a convertible loan offers some relief. In the short term, the four founders want to do a structural investment round. They are looking for an international strategic partner who will invest € 3.5 million.
The radio section Start-up Kitchen, part of Business with, can be heard every Monday from 14:38 pm and listen back through www.bnr.nl.
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