AFAS has won this year’s B2B marketing Award. The Leusdense software company to be awarded the prize at the B2B Marketing Forum in DeFabrique in Utrecht. The award is an initiative of spotONvision. The B2B marketing agency wants to generate more attention in this way for business-to-business marketing. Moreover satisfied as to the strong demand for example cases in B2B marketing. The prize is awarded every year since 2010.
B2B marketing
the three nominees were allowed to present their case on the main stage during the event. After the presentations, the audience was allowed to release personal preference via a digital ballot. The public votes are combined with the opinion of the expert jury, which this year consisted Apartment Cooper IDMK Training, Nord of Mosselaer Tele2 and Marije van Donselaar of Nuon Business Netherlands.
cross-media marketing approach
“ The winning case ‘Accountancy Scan’ is a good example of a complete and cross-media marketing approach,” said jury chairman Kuiper. “AFAS has challenged himself to come into contact with potential customers earlier in the buying process. The focus on online lead generation has led to a large proportion of that process is automated in the meantime. For example, the software creates on top of the existing marketing machine a modern and scalable online marketing with targeted content to reach the target earlier and hit. “
Online Lead Generation
Sander Seton, marketing manager at AFAS addition to the award also received a voucher for a masterclass spotONvision. He could additionally receive a training voucher of Beeckestijn Business School and IDMK Training. The other two nominees for the B2B Marketing Award were Rabobank campaign IkGaStarten.nl and ABN AMRO Lease with their campaign for more online lease applications. Last year Canon Netherlands won the award on hold
Source:. Customer Talk
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