Salesforce, the new No. 4 software – Computable.

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This year San Francisco was once again the setting for the conference, Dreamforce, the annual event and Salesforce. Again, the number of visitors last year (150,000) significantly exceeded, there were 170 000 participants in this year off! We now know from Salesforce that they can organize a conference to perfection, with the necessary entertainment and distraction

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The keynote by CEO and chairman Marc Benioff where analysts, customers and partners are looking forward to, was preceded by a Hawaiianse blessing, followed by a performance of Stevie Wonder, who more than 20,000 attendees determine warmed with the sing-along “Dreamforce is the sunshine of my life.” The keynote existed alongside the traditional ‘thank you’ to the Salesforce community, especially a lot of justification Salesforce as a true enterprise-player. The keynote was a whole also more sombre and less dressing than in previous years, when there were personalized Coca Cola bottles were delivered by a drone in the mosCE Convention Center.

With the ambitions, but also the track record, this is more than justified; Salesforce in 2016 will be the fourth software company in the world, with a turnover of ten billion dollars in sight. That this has been achieved in a tight sixteen was a milestone in itself. Salesforce can count itself to the ‘establishment’ in the industry, the belief that this is true, this year was secondary to what Salesforce as a company has to offer. The statistics are depressing; an uptime of 99 to 98 percent in 2015, 3.5 billion transactions per day, eleven data centers worldwide, 79 per cent annual growth and over 48 releases! Whereby the release of greatest impact of this summer, where a completely new user interface and user experience has been designed to suit the needs of today; Salesforce Lightning

Thunder

The content focus was on even closer cooperation and integration with the various cloud products centrally. That the boundary between marketing, sales and service is sketchy and eventually disappears, leaving the entire suite of Salesforce look good as you want in all these areas have real-time, predictive analytics, insights and machine learning your customers better can operate and can make successful. Salesforce Lightning as an application development platform now finds its origins in the App Cloud, which during the keynote ‘Thunder’ was introduced.

Thunder is the underlying framework for the IoT Cloud, to the explosion of connected devices, data and sensors can be related to the client profile. The IoT Cloud focuses on capturing high-volume internet of things-events, in which the IoT Cloud this applies to real-time business rules, so as through sales, service, or marketing, one-to-one to interact with customers. Not to mention the most remarkable, absorbing the IoT events happening with Microsoft’s Azure cloud platform

PowerBI and Excel

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This is partly explained The overall presence of Microsoft in the Salesforce event. Microsoft and Salesforce strategic and structural cooperation now have next to office automation, fully implemented in both technology stacks. The CEO of Microsoft, Satya Nadella, had a keynote speech after the opening keynote, where he disarmed and very courageous, showed all these integrations. And not just the calibrated with Microsoft SharePoint and Office, but also cooperation at the operating system level, and reporting and analytics tooling like PowerBI and Excel.

Salesforce consciously seeks the floor in its products and business model, in addition to a broadening of functionality and join in new domains. In their Community Cloud, Salesforce’s portal functionality, added his strong e-commerce components that are not in-house developed, but based on technology from partners: in this CloudCraze, Demandware and BigCommerce. By Lightning framework, let these components evolve and integrate simple.

It’s also been around a good example that in addition to widening, deepening has been wanted by the shackling of successful business partners, via which the growth in the number four of the world undoubtedly will soon be a reality.