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Provider of Microsoft Dynamics CRM solutions CRM Partners has teamed up with British software Thunderhead. The business intelligence (BI) solution from Thunderhead is integrated in the solutions offered by CRM Partners. This allows information about customer experiences are added to the data in the CRM system
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bi-solution Thunderhead maintains real-time information on customer via different channels such as mobile, web, physical, social and contact center. CRM Partners provides Microsoft Dynamics CRM systems. Thunderhead’s solution is now integrated offering in the CRM system CRM Partners. As a result, different data streams combined and there may be a more comprehensive picture to be formed of the customer.
So explains that customers via different channels in contact with a company, such as via an email newsletter, then visit the website, send out a tweet and then get in touch with a contact center. These customers can be recognized immediately. According Pipa Unsworth, vice president of alliances at Thunderhead enables this understanding enables organizations to define smart follow-up actions. “They also get handed on the basis of historical data about the most logical next interaction. This enables to make their customer interactions more relevant and personal organizations’
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