It is often a brake on innovation: the software. A company can invent wonderful new plans, but if the technology is not with the feet can keep it up. Companies like Airbnb, Spotify and Netflix, which disrupt entire industries, have found a solution. They work with so-called container software, which enables them 24 hours a day to experiment with new features.
“By packaging software in virtual containers, companies much easier and faster than is the case now developing new features and services to their customers and online testing and thereby be more effective, “says Olaf Molenveld, cofounder of Magnetic.io, a Dutch start-up on Container technology has plunged
High flight
Containers are not new, but the phenomenon takes about a year ago in a booming IT country. The growing number of software applications not running locally on their own servers, but in the cloud, using container software to hunt, notes Forrester Research. According to analyst Archana Venkatraman this leads to disruption of several technology markets. “The cloud containers have been relevant.”
Because the last few years more and more applications run on servers outside the company and also once use increasingly diverse programming and IT environments, is developing and testing new functionalities increasingly viscous. “Each application requires an unique combination of software versions. By packaging software in a container it that much easier, “Molenveld explains. The container can not only be transmitted easily and starts, the containers and the software inside it can be duplicated quickly and thus be scaled up.
Scaling
Olaf Molenveld
“Suppose a company has an advertising campaign around a World Cup match of Orange. It is difficult to predict how much additional traffic then coming to your website. By using software containers can scale up within seconds when the pressure is on site, and downshifts when the weather became calm, “says Molenveld.
companies like Airbnb, Spotify and Netflix also use containers to send several groups of visitors to different versions of their website. In this way they try things out. “Saves a new function, it will be immediately scaled up and become more and more visitors led to her new position,” says Molenveld. They provide large companies with cumbersome IT systems trump speed and innovation.
disruptive
The American company Docker, which already has raised tens of millions of dollars, is the main driver of container technology. “Although Docker containers did not invent, the company has created a disruptive technology,” said Venkatraman. Also IT giants like IBM, Google and Red Hat have the new technology in sight.
Magnetic.io develops software that container technology also for non-Silicon Valley companies make accessible. The Dutch company is still in its infancy and hopes to benefit from the first mover advantage. ” “We are in discussions with a number of domestic and foreign venture capital firms for its first financing round. The first strategic partnership is in the works with software Trivento and we have an intention cooperation with Rabobank. Container technology goes mainstream in the coming years. “
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