OPINION – When it comes to hardware, Apple and Samsung are well matched. You can notice that the two companies in recent years have grown together. Samsung was previously known for the plastic gears, but makes high-end devices like the S6 Edge + now also luxurious materials such as glass and aluminum. Yet there is still a difference. The software
Apple and Samsung: partners and rivals
Just when we thought the feud between Apple and Samsung had finally appeased the conflict flares up again on charges of patent infringement. But both companies still have to fight another battle: the one in the street.
The approach is therefore very different: Samsung choose the width: lots of gears, partnerships and advertising. It has she produced a large market share, but is financially less well.
Apple opts for a smaller supply of more expensive devices. The high market share, they gradually lost, but financially they have nothing to complain. Apple accounts for 94% of all revenues in the smartphone industry
Samsung’s weak point. Software
Both manufacturers now produce high-quality appliances that are good comparative tests and where attractive, high it is not inferior in the Galaxy-line for the Apple attractive, high-of (Example 1, Example 2). And yet there is a difference: software
According to information from insiders shows that Samsung still has one weak point and that is software.. The company would have no idea what to do with it, as insiders argue who spoke with Reuters. 2015 has been a difficult year for Samsung’s mobile division, despite the better quality of the devices. They saw profits in the mobile division at an annual rate of 50% lower.
Hardware has become less important
Reuters wanted to know where it is and talked to several former leaders which actually are the weaknesses and limitations of Samsung. According to these former employees is the biggest problem software. In terms of company Samsung is above all a ‘box mover’: they know how to sell products. That strategy worked well in the past, when reviews of phones still mainly watched specifications such as clock speeds and number of megapixels. Which incidentally still happens, especially among consumers who for years followed the same test procedure. Apple invariably receives penalty points in such tests due to the lack of a memory slot. This is done with the best of intentions: to ensure that test results are comparable (also with previous years) remains the same test procedure as much as possible. Although memory cards have become less relevant by cloud services and storage which can be accessed wirelessly.
In 2015, the specification has become so good that it no longer matters whether you stops a quad-core processor in a device or octacore. You see this in our review of the iPhone 6s: Apple has in it the best possible technology to stop trying, but actually does not remember much. The technology in the iPhone 6 for most users is good enough. The only hardware feature where consumers are still concerned about is the battery life.
It is about software and services
Today, the software and the services around it has become much more important for the quality a smartphone. Hence Apple strong commitment to improvements in iOS ninth and additional services such as iCloud, Apple Music, Apple Pay, HomeKit, ResearchKit and CarPlay. Also assumes enough wrong, but eventually Apple gets away with it and have built a cohesive ecosystem, which you can escape difficult (which entails other disadvantages with it, but that leads beyond the scope of this article).
This photo is from the Samsung-commercial ‘The Next Big Thing is Already Here’.
Samsung does not have that option too central to software state: they get handed to the operating system of Google and should primarily focus on additional apps and services. But there is Samsung’s the problem: the culture holds it against, claiming the former employees. Samsung has added many new initiatives relating to software and services printed in the head. Some services have already stopped within a year, because Samsung is the value not realized or because of internal conflicts arose. The top of Samsung do not quite know what to do with software, say the insiders who spoke to Reuters. With the result that the company’s software looks more like a marketing tool than as part of the total product.
We are at iculture love our Android friends and we do not simply hold Android to debunk without arguments. Each his thing. Therefore kindly request to the Christmas spirit “live and let live” in the responses to keep in mind with arguments, not with prejudice and verbal abuse. If it does not, then we will close the comments on this article. Thanks!
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