That is what senior leaders and veterans of Samsung told news agency Reuters .
The employees and former employees say that there is confusion between the different departments and that they often have the same tasks. It may happen that apps are made that are quite similar.
Within the company, particular attention be paid to the promotion of hardware in the short term, while there is little thought about the long term.
For instance, too few platforms are created which value offer and users can bind to the Samsung brand.
Top Management
“Samsung’s top management understands software not” said a former employee. “They understand hardware, they’re even better at it than anyone else. But software is a whole different story.”
There is a general decline in growth of smartphone sales. The fear is that Samsung without its own recognizable software, content and services smartphone users can not bind.
Smartphones from Samsung, in that case too similar to other Android phones.
Samsung not the only company that has trouble making good software. Also, HTC, Nokia and Blackberry encounter difficulties in making meaningful platforms
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