The consumer is so battered by all the absurd claims that manufacturers need to be slightly scared ever having to put accountability.
by Frank Pels
In my business, advertising, I had to make my whole career with the bad, sloppy, biased and sometimes simply fraudulent research of almost all “scientific” research agencies should consider how advertising would work.
get me started not open. Fiddle and scraping with the client who paid for the study. Rarely take the trouble to select the relevant respondents. Shameless with own subjective opinions pervert the final conclusions. With an air of yes, I know it, I have finally to be studied. And when that final conclusion once lay on the table, it did not help loving mother or counter-argument anymore. It was scientifically tested. So true.
Distrustful
All this has made me somewhat suspicious of research. I do not trust the ratings. I distrust Maurice de Hond. I distrust all those newspapers, political parties, TV news bulletins and journals that carry out scientific research and then make sure than 74% of our Dutch prime minister takes a flap turd. That 95% of our readers believe that Willy just should have kept his mouth at the United Nations. 82% of our compatriots say that fat people their overweight entirely to blame.
And when it comes to scientific research whose results are used commercially, I’m still ‘ns sometime extra suspicious. I do not believe in that much longer table with plates of Dreft. When I hear say eight out of ten people are thrilled about our product, I always think: I’d like to speak to two
If a commercial tells me that the beneficial effects of a shampoo for hair loss science. is shown, I’ll get straight to the strip Dr. Doxeys Elixir of Lucky Luke spring to mind. Cries in anti-wrinkle cream as Pro-Xylane, C Niacyde and Pro Retinol A link I equals P indakaas mixed with DRO pwater.
And how often should a woman sitting on an anti-carbohydrate diet average weekly defecate when she eats Activia yoghurts? Then the big question is still: is the wrinkle cream from L’Oreal (Paris) with its Tinted Microspheres Botox superfluous
battered
?
There are people who say: The consumer still requires deception. I see it differently. The consumer is battered by all those nonsensical claims. Through all those arrows and balls as scientific evidence ever deeply penetrate the fibers. Through all those oversized hair in follicles that always look like tadpoles rink. It will be the consumer all care less. He believes there is no single ball. Except when he accidentally suits. He became apathetic in a way that he eventually “revelations” about the falseness of all this scientific evidence will also react totally indifferent. So these ‘revelations’ is therefore inevitable.
That’s good manufacturers. They hardly need to be afraid ever to be held accountable. They can juggle the figures. People in white coats have dicks from their necks. Not existing dentists boost which recommend a toothpaste. They might like it should lie about child labor and sustainability. They can even against their CEO saying “Herr Winterkorn does not worry, Herr Doktor Von Schwabbensee engineer has devised an ingenious watertight scientific system to measure the emissions from our diesel engines. And it is for you may like to know, Herr Winterkorn, that this system is extremely favorable for us in his report ‘
and just leave coincidentally just some hotshot from an American about that last thought.: ‘ns see how this works exactly.
tamper Software
Volkswagen has gone too far. Is the innocence of the fake doctor in white coat over. But it’s still not the consumer who caused this huge riot. That shrugs and mumbles, “tamper software … something new.” They are the opinion makers who heenbuitelen over each other to express their outrage. The journalists. Competitors. The politicians. Especially the latter for whom this at a time when they all walk to stutter over the refugee issue is a godsend. Being right. And everybody still get it. Delicious!
How it expires? Just like always. Even before the storm is well and truly crossed the consumer reports at the showroom for his favorite Passat diesel. With or without tamper software. It does not matter to him. But like metallic gray.
This blog by former adman Frank Pels is on his site The Opportunists.
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